Strategic Internet Marketing Strategies
 


Google Search Commands

Here are our favorite Google search commands:

Example Search Command:

 

 

Will Find Pages Containing:

 

Australian beaches

 

the words Australian and Beaches.

candy OR shop

 

either the word candy or the word Shop

"Internet Marketing"

 

the exact phrase Internet Marketing

spam food

 

the word spam but NOT the word food

Scary Movie +IV

 

This movie title, including the roman numeral IV

~boat loan

 

loan info for both the word boat and its synonyms: ship, yaught, raft, etc.

define:blog

 

definitions of the word blog from various online resources.

Kentucky * Devils

 

the words Kentucky and Devils separated by one or more words (Kentucky Blue Devils, etc).

I'm Feeling Lucky

 

Takes you directly to first web page returned for your query.

 

 

 

 

CALCULATOR COMMAND

 

WHAT IT DOES

 

TYPE INTO THE SEARCH BOX

+

 

addition

 

1 + 1

-

 

subtraction

 

5 – 3

*

 

multiplication

 

10 * 10

/

 

division

 

5 / 2

% of

 

percentage of

 

50% of 110

^

 

raise to a power

 

2^5
(2 to the 5th power)

 

 

 

 

ADVANCED OPERATORS

 

MEANING

 

WHAT TO TYPE INTO SEARCH BOX WITH EXAMPLES 

site:

 

Search only one website

 

admission site:www.stanford.edu
(Search Stanford Univ. site for admissions info.)

[#][#]

 

Search within a
range of numbers

 

DVD player $100..150
(Search for DVD players between $100 and $150)

date:

 

Search only a
range of months

 

Football date: 3
(Search for Football references within past 3 months; 6 and 12-month date-restrict options also available)

Safesearch:

 

Exclude adult-content

 

safesearch: teen girl sites
(Search for teen girl sites without returning adult sites)

link:

 

linked pages

 

link:www.yahoo.com
Finds pages that link to the Yahoo. This is great to find who is linking to your

competitors.

info:

 

Info about a page

 

info:www.MarketingGrade.com
Find information about Marketing Grade’s website.

related:

 

Related pages

 

related:www.itunes.com
Find websites related to the iTunes website.

allintitle:

 

All keywords must

Appear in title

 

Allintitle:marketing tips

Finds sites with marketing and tips in the title.

intitle:

 

Some keywords must

Appear in title

 

intitle:marketing tips

Finds sites with marketing or tips in the title.

allintext:

 

 

Keywords must

Appear in the body text.

 

allintext:marketing

Finds sites with marketing in the body text.

allinurl:

 

Keywords must

Appear in Web address

 

Allinurl:marketing

Finds sites with marketing in the URL. Example: marketinggrade.com

inurl:

 

Some keywords must

Appear in Web address

 

inurl:marketing tips

Finds sites with marketing and/or tips in the title.

 


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